Roca & LAUFEN

A flagship showroom in Almaty for two internationally known bathroom houses — and a working hub for the architects and interior designers who specify them.

Central Asia has taken another significant step in its evolution as a regional design and architecture destination with the opening of a flagship showroom dedicated to the internationally renowned bathroom brands Roca and LAUFEN. Situated in the heart of Almaty, Kazakhstan’s cultural and commercial capital, the new showroom represents far more than a retail space—it is a collaborative platform where innovation, architecture, sustainability, and premium design converge.

Located at 50 Dostyk Avenue, near the iconic Kazakhstan Hotel and at the foot of the picturesque Kok-Tobe hill, the showroom reflects Roca Group’s long-term commitment to strengthening its presence across Central Asia. The location places the new design centre within one of Almaty’s most recognizable urban landmarks, making it easily accessible to architects, designers, developers, and homeowners seeking world-class bathroom solutions.

The opening marks a milestone for Kazakhstan’s growing design industry while positioning Almaty alongside some of the world’s leading cities that host Roca’s prestigious flagship galleries.

“Beyond its role as a showroom, the new facility has been designed as a collaborative platform dedicated to the professional design and construction community.”

More Than a Century of Innovation

Founded in Spain in 1917, Roca began as a manufacturer of cast-iron radiators before gradually expanding into bathroom products. Over the decades, the company diversified into bathtubs, sanitary ceramics, faucets, installation systems, and complete bathroom solutions, consistently responding to changing lifestyles and evolving technologies.

Its international expansion accelerated through strategic acquisitions and global partnerships, including the integration of Swiss premium bathroom brand LAUFEN, enabling the Group to strengthen its presence across Europe, the Americas, and Asia.Today, Roca operates in more than 170 countries, supported by an extensive manufacturing network and thousands of employees worldwide. The company has become one of the world’s leading specialists in complete bathroom environments, recognized for combining design excellence, technological innovation, and environmental responsibility.

Its portfolio continues to evolve with a strong emphasis on water conservation, sustainable manufacturing, circular economy principles, and intelligent bathroom technologies designed for modern living.

A New Hub for Architecture & Interior Design

The flagship showroom has been designed as a destination for professionals and design enthusiasts alike. Bringing together the distinct identities of both Roca and LAUFEN under one roof, the space offers visitors the opportunity to experience premium bathroom collections within carefully curated lifestyle settings.

Rather than functioning solely as a display centre, the showroom has been conceived as an interactive environment where visitors can explore complete bathroom concepts, compare materials and finishes, evaluate innovative technologies, and receive expert guidance for residential and commercial projects.

“The showroom demonstrates how global design can be adapted to regional preferences without compromising innovation or functionality.”

Architects, interior designers, developers, contractors, and hospitality professionals will find an extensive selection of solutions suited for projects ranging from luxury residences to hotels, healthcare facilities, and commercial developments.

The thoughtfully designed interiors encourage visitors to experience how functionality and aesthetics can coexist seamlessly in contemporary bathroom environments.

Global Design Expertise Meets Kazakhstan’s Urban Identity

One of the defining characteristics of the new showroom is its successful integration of international design standards with local architectural influences.

Developed in collaboration with Kazakh architects and designers, the project reflects Almaty’s unique urban character while embracing Roca Group’s internationally recognized design philosophy. Large street-facing glass façades connect the interior with the surrounding cityscape, creating an inviting atmosphere that makes contemporary design accessible to a wider audience.

Natural lighting, open layouts, and carefully curated displays create an immersive experience where every collection is showcased within realistic lifestyle settings rather than conventional retail shelving.

The showroom demonstrates how global design can be adapted to regional preferences without compromising innovation or functionality.

A Comprehensive Collection of Premium Bathroom Solutions

Visitors to the flagship showroom can explore one of the most comprehensive bathroom product portfolios available in Central Asia.The collection includes elegantly designed sanitary ceramics, sophisticated bathroom furniture, premium faucets, advanced installation systems, shower enclosures, bathtubs, wellness solutions, and a wide range of intelligent bathroom technologies developed to enhance comfort, efficiency, and sustainability.

Modern smart technologies, water-saving innovations, and minimalist European aesthetics are integrated throughout the collections, reflecting the changing expectations of today’s consumers who increasingly seek products that combine performance with environmental responsibility.

The showroom also enables customers to compare different product ranges side by side, helping them make informed decisions based on style, functionality, durability, and project requirements.

Supporting the Professional Community

Beyond its role as a showroom, the new facility has been designed as a collaborative platform dedicated to the professional design and construction community.

Regular product launches, architectural presentations, technical workshops, educational seminars, and networking events will be hosted throughout the year, creating opportunities for knowledge sharing among architects, interior designers, engineers, developers, and industry specialists.

Training sessions will introduce professionals to the latest product innovations, installation techniques, sustainable construction practices, and emerging international design trends.

By creating a dedicated venue for collaboration and education, the showroom aims to contribute to the continued development of Kazakhstan’s architecture and interior design ecosystem while strengthening professional connections across the broader Central Asian region.

Strengthening Central Asia’s Position in Global Design

The Almaty flagship joins an international network of prestigious Roca galleries located in some of the world’s most influential architecture and design capitals, including Barcelona, Madrid, London, Berlin, Lisbon, Shanghai, Beijing, and São Paulo.These flagship spaces have become important centres for architectural dialogue, creative collaboration, and design innovation, hosting exhibitions, conferences, and cultural events that explore the future of sustainable living and contemporary architecture.

With the addition of Almaty to this global network, Kazakhstan gains increased visibility within the international design community while reinforcing its position as a regional gateway connecting Europe and Asia.The investment reflects growing confidence in Kazakhstan’s expanding construction sector, premium residential market, hospitality industry, and commercial real estate development.

A Strategic Investment in Regional Growth

The showroom forms part of Roca Group’s broader long term strategy to strengthen its operations across Central Asia.Kazakhstan has emerged as one of the region’s fastest growing markets for modern construction and premium interior design, driven by continued urban development, infrastructure investment, and rising demand for high quality residential and commercial projects.

The Almaty flagship serves as a regional headquarters for customer engagement, professional consultation, and project support while complementing the company’s wider industrial ambitions in the country.

The expansion aligns with Roca Group’s plans to establish Kazakhstan as a key operational hub for Central Asia, supported by a significant manufacturing investment in the Kyzylorda region. This broader strategy aims to enhance local production capabilities, improve regional supply chains, and provide faster access to innovative products across neighbouring markets.

Together, these initiatives demonstrate the company’s confidence in Kazakhstan’s long-term economic potential and its role as a strategic centre for regional growth.

Shaping the Future of Bathroom Design in Central Asia

The opening of the Roca and LAUFEN flagship showroom represents more than the launch of a premium retail destination—it signals the growing maturity of Kazakhstan’s architecture and design sector.

By bringing international expertise together with local creativity, the showroom creates an inspiring environment where innovation, craftsmanship, and sustainability intersect. It offers professionals access to global design standards while encouraging collaboration that supports the region’s evolving construction and interior design industries.

As Kazakhstan continues to position itself as a regional centre for investment, architecture, and urban development, the new flagship showroom stands as a symbol of confidence in the country’s future. It not only expands access to world-class bathroom solutions but also strengthens Central Asia’s connection to the global design community, reinforcing Almaty’s place as an emerging destination for architecture, innovation, and contemporary living.