Picnic Almaty

Fashion, art, music and technology converge at the Almaty Resort as the city’s defining summer festival returns with an AI-shaped programme.

Almaty is preparing to host one of its most exciting lifestyle events of the season as Picnic Almaty returns with an innovative concept that blends entertainment, culture, fashion, creativity, and technology. Taking place at the Almaty Resort health complex, the event introduces a future-focused program inspired by artificial intelligence and emerging trends, offering visitors a unique glimpse into the experiences expected to shape the coming years. Designed as an immersive celebration of modern culture, the event will feature live performances, celebrity guests, interactive installations, creative workshops, fashion discussions, and entertainment experiences that appeal to a wide audience.

A New Vision for Lifestyle Events

A New Vision for Lifestyle Events

This year’s Picnic embraces a forward-thinking approach, with organizers using AI-inspired concepts to help shape the event’s programming. The idea is to create an environment that not only entertains but also reflects changing lifestyles, cultural movements, and consumer interests. Throughout the day, guests will explore themed spaces dedicated to wellness, fashion, creativity, music, and intellectual discussions. The event combines traditional cultural elements with contemporary experiences, creating a dynamic atmosphere that celebrates both innovation and local identity.

Entertainment, Energy, and Interactive Experiences

One section of the event focuses on music, movement, beauty, and social experiences. Visitors can enjoy live performances, participate in interactive activities, and capture memorable moments through specially designed photo installations. A vibrant photo zone and instant photo booth will allow guests to create keepsakes from the day, while custom fan-branding stations offer personalized accessories that combine style with practical relief from the summer heat.

“Heritage and modern creativity can coexist in exciting and unexpected ways — DJs and kobyz musicians on the same stage.”

Adding to the excitement will be a special appearance by Yan Ge, the popular director, actress, singer, and digital influencer known for her creative versatility and strong personal style. During her appearance, attendees can participate in a live talk-show session featuring conversations, games, audience interaction, and discussions about creativity, self-expression, and emerging trends. Her appearance is expected to be one of the event’s major highlights, attracting fans eager to hear her perspectives on art, media, and modern culture.

Fashion Takes Center Stage

Fashion enthusiasts will find plenty to explore during the event’s style-focused programming. Guests can enjoy performances that blend contemporary music with traditional sounds, including collaborations featuring DJs and kobyz musicians. The program aims to showcase how heritage and modern creativity can coexist in exciting and unexpected ways. Among the headline guests is renowned stylist, designer, and fashion commentator Gosha Kartsev. Widely recognized for his expertise in contemporary fashion, Kartsev will participate in discussions about future style trends, sustainable fashion choices, and building a distinctive personal image in an era dominated by rapidly changing trends. Visitors will also have opportunities to receive fashion insights and witness interactive presentations that celebrate individual style and creative expression.

Conversations, Humor, and Live Performances

For guests seeking thought-provoking discussions and entertainment, the event will offer a range of talks, performances, and cultural conversations. A special guest appearance by comedian Tambi Masayev promises to bring humor and spontaneity to the stage. Known for his work in some of the region’s most popular comedy projects, Masayev has built a reputation for quick wit, audience engagement, and improvisational talent. His performance is expected to deliver a lively mix of comedy, storytelling, and interactive entertainment that reflects the relaxed spirit of the festival. Music will also play a central role throughout the day, with internationally recognized DJ Tom Boxer bringing his signature sound to the event. His set is expected to feature energetic European pop influences and festival-style rhythms designed to keep the crowd engaged throughout the evening.

Celebrating Creativity & Local Culture

Beyond music and celebrity appearances, Picnic Almaty will place significant emphasis on arts, crafts, and cultural exchange. A dedicated creative zone will provide visitors with opportunities to discover local artisans, participate in workshops, and explore both traditional and contemporary craft techniques. Guests can observe artists at work, learn about creative processes, and even create their own handmade pieces. The space is intended to encourage interaction between creators and audiences while highlighting the diversity of Kazakhstan’s artistic community. Through demonstrations, exhibitions, and hands-on activities, visitors will gain a deeper appreciation for craftsmanship and cultural heritage while experiencing new forms of artistic expression.

Support for Tourism and City Culture

The event is being supported by the Almaty City Tourism Department, reflecting the growing importance of large-scale cultural gatherings in promoting the city as a destination for lifestyle, entertainment, and creative industries. Events such as Picnic contribute to Almaty’s reputation as a vibrant cultural hub by attracting visitors, supporting local businesses, and providing platforms for artists, performers, and entrepreneurs. The combination of international influences, local traditions, and innovative programming aligns with broader efforts to position the city as a leading destination for cultural tourism in Central Asia.

Major Brand Partnerships

A number of leading companies have joined the event as official partners, helping bring the ambitious program to life. Among the supporting brands are beverage producers, beauty retailers, luxury lifestyle companies, and consumer goods manufacturers. Their participation will enhance the overall visitor experience through product showcases, activations, and exclusive offerings throughout the festival grounds. These collaborations highlight the growing appeal of experiential events that connect brands directly with audiences in engaging and memorable ways.

Shymkent Brewery Marks a New Chapter

One of the notable partners for this year’s Picnic is Shymkent Brewery, one of Kazakhstan’s largest and most established beer producers. Founded more than five decades ago, the brewery has become a familiar name among consumers across the country. Its participation in the event reflects the festival’s celebration of summer leisure, social gatherings, and local traditions. Visitors will have the opportunity to experience the brewery’s products while learning about a significant milestone in the company’s history. In June, Shymkent Brewery is launching canned beer production, marking an important expansion of its manufacturing capabilities.

The move introduces a more convenient packaging format designed for outdoor activities, travel, and social occasions. Several popular products will become available in cans, including Shymkent Pilsner, Soft, Krepoke, Zhigulevskoe, Hikari, and Stuttgart. The launch represents a major step forward for the company as it continues to modernize production and respond to changing consumer preferences.

A Festival Designed for the Future

By bringing together fashion, music, creativity, comedy, culture, and technology, Picnic Almaty aims to offer far more than a traditional outdoor gathering. The event serves as a platform where emerging trends, artistic expression, and social interaction converge in a single immersive experience. With celebrity guests, live performances, cultural activities, and innovative programming, the festival is poised to become one of Almaty’s standout lifestyle events, offering visitors a memorable celebration of creativity, community, and the future of entertainment.